RESULTS

- 37% INCREASE IN APPLICANTS

- INCREASED PROGRAMME AWARENESS

Client

MOVEMBER FOUNDATION

Year

2019

Movember’s Global Action Plan number 4, or ‘GAP4’ is a Movember initiative that is asking the question ‘Can exercise help to improve overall health and slow the progression of prostate cancer?’ For this project, we were looking at men with advanced disease, specifically metastatic disease. Metastatic disease is where cancer has spread to other parts of the body. The sites outside of the prostate where cancer appears are called metastases.

 

We met with Robert Lane, a participant on the program, to hear what impact exercise was having on his overall health. We shot, edited and delivered this case study to show supporters of The Movember Foundation where their donations go and to encourage potential participants to join the program.

GAP 4

Exercise and

Advanced Prostate

Cancer

Hundreds of thousands of men around the world are diagnosed with prostate cancer every year. Globally 43 men die from prostate cancer every hour, and it’s The Movember Foundation's mission to stop this from happening.

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