The campaign was a great success and exceeded fundraising targets. It reached an audience in excess of 26,000, via youtube, social channels and their website.
+ 26,000+ ONLINE VIEWS
+ TOP 8% VIEWS OF ALL BRANDED CONTENT ONLINE
+ EXCEEDED FUNDRAISING TARGETS
Find out more about this great charity and how to support them at: https://www.cysticfibrosis.org.uk/
The Cystic Fibrosis Trust is the only UK-wide charity dedicated to fighting for a life unlimited for everyone affected by cystic fibrosis.
We were asked to turn a Christmas appeal print campaign into a series of short films and IG stories to be distributed across their website, YouTube and social channels.
To give the overall campaign consistency we mirrored the imagery of the print campaign into the video optimizing each film for its intended platform.
How we react and respond to appeals depends greatly on the intended platform and whether the viewer has a connection to the ask. For this film we focused on an audience of 15,000 who are directly and indirectly affected by Cystic fibrosis. We chose to stay away from a direct ask for our main film and instead used our social media posts for this function, allowing our film to build up the narrative and a connection to our family.