RESULTS
400k+ ONLINE VIEWS
22M VIEWS NATIONWIDE TV COVERAGE
LOOK FOR THE LOGO
Brief:
We partnered with RSPCA Assured to create a nationwide TV ad campaign, aligning with the Great British Bake Off to raise awareness for their ethical food label. The goal was to highlight the importance of choosing ethically sourced food and make RSPCA Assured products easily recognisable for consumers.
Client
RSPCA ASSURED
Treatment:
To align with the heartwarming and communal atmosphere of The Great British Bake Off, we developed a creative concept that showcased RSPCA Assured’s commitment to farm animal welfare through vibrant visuals. The ad highlighted the journey of ethically sourced food, evoking feelings of warmth and trust, and reinforcing the message that when consumers choose RSPCA Assured products, they’re supporting animals treated with compassion and respect.
The campaign aired across TV seen by 22 million people nationwide and ran online, where it garnered over 400k views on YouTube, significantly boosting brand visibility and consumer engagement. The creative was carefully designed to resonate with the Bake Off audience, amplifying the RSPCA Assured message across multiple platforms.