Benefits of Video
Video rules and here are our top 6 benefits and a few facts to prove it
1. Video encourages social shares
This is the age of viral videos and 92% of mobile video consumers share videos with others. This is your chance to have some fun and really show what your company is all about. Watching a compelling presenter in a video can absolutely influence buying behavior and persuade a visitor to convert into a lead as opposed to simply reading the same information alone.
2. Search engines love video.
Search engines are looking for content that engages viewers. YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased. What’s more, if you promote your video via social media, your chances of getting found go through the roof.
3. Video builds trust and credibility
Video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to donations.
4. Video boosts conversion rates
Including video on a landing page can increase conversions by 80%! Conveying the right emotions through video is a powerful selling tool. Plus, they can serve as built-in tutorials or testimonials, depending on the angle you’re going for.
5. Video is a great addition to your email marketing campaigns.
Just using “video” in your subject line can increase open rates and decrease unsubscribe rates. Video in an email leads to a 200-300% increase in click-through rate – a staggering statistic. But in most cases, you can’t deny that it’s easier to watch a video than sit and read text.
6. Video Appeals to Mobile Users
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From 2018 mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger.
A few more facts to help convince you
MAKE VIDEO SIMPLE
Videos up to 2 minutes long get the most engagement online.
87% of online marketers use video content
CONTENT IS KING
25% of companies publish videos every week.
Businesses using video grow company revenue 49% faster. (Buffer)
MOBILE CLICK THROUGHS ENGAGE AUDIENCE
Videos on a landing page increase conversions by 80%
Plan for mobile
75% of all videos played are on mobile devices.
80% of users recall a video ad they have seen online in the past month
73.6% of all Statistics are Made Up
Regardless video rules!
Check out these ads we made for the RSPCA Assured , through repurposing content for multiple platforms we managed to utilize the many potential benefits of that video, Check out the project here.