The campaign was a great success and exceeded fundraising targets. It reached an audience in excess of 26,000, via youtube, social channels and their website.
RESULTS
+ 26,000+ ONLINE VIEWS
+ TOP 8% VIEWS OF ALL BRANDED CONTENT ONLINE
+ EXCEEDED FUNDRAISING TARGETS
Find out more about this great charity and how to support them at: https://www.cysticfibrosis.org.uk/
CHRISTMAS APPEAL
The Cystic Fibrosis Trust is the only UK-wide charity dedicated to fighting for a life unlimited for everyone affected by cystic fibrosis.
We were asked to turn a Christmas appeal print campaign into a series of short films and IG stories to be distributed across their website, YouTube and social channels.
Client
CYSTIC FIBROSIS
To ensure consistency across the campaign, we mirrored the imagery from the print materials in the video, tailoring each film to optimise its impact on the specific platform it was shown on.
Understanding how audiences react to appeals based on the platform and their personal connection to the message, we targeted the 15,000 individuals directly and indirectly affected by Cystic Fibrosis. Instead of using the main film for a direct ask, we focused on building a narrative and emotional connection through the film, using social media posts to make the direct appeal. This approach allowed the film to resonate deeply with viewers while supporting the broader campaign goals.
SERVICES
+ CONCEPT CREATION
+ FILM PRODUCTION
+ LOCATION FILMING
+ VIDEO EDITING
+ SOCIAL MEDIA
