NATIONWIDE TV COVERAGE
EXCEEDED ACQUISITION TARGETS
LEAVING A GIFT
Macmillan is one of the largest UK charities helping those affected by cancer. They are a team of supporters, professionals, volunteers, and campaigners. Together they make sure you’re treated like a person – not just a patient – and get the support you need to live life as fully as you can.
MACMILLAN CANCER SUPPORT
We started working with the Macmillan legacy team to create a direct response TV advert with the aim to encourage viewers to take advantage of Macmillan's free will service, and to encourage those who do to leave a gift in their will to help Macmillan continue the great work they do.
Our challenge was to make the ad relatable to a wide audience as this TV ad was being shown nationwide across a broad demographic. We focused on everyday encounters to mirror the message 'make your mark'.