RESULTS

NATIONWIDE TV COVERAGE

EXCEEDED ACQUISITION TARGETS 

LEAVING A GIFT

Macmillan is one of the largest UK charities helping those affected by cancer. They are a team of supporters, professionals, volunteers, and campaigners. Together they make sure you’re treated like a person – not just a patient – and get the support you need to live life as fully as you can.

Client

MACMILLAN CANCER SUPPORT 

Year

2018

We started working with the Macmillan legacy team to create a direct response TV advert with the aim to encourage viewers to take advantage of Macmillan's free will service, and to encourage those who do to leave a gift in their will to help Macmillan continue the great work they do. 

Our challenge was to make the ad relatable to a wide audience as this TV ad was being shown nationwide across a broad demographic. We focused on everyday encounters to mirror the message 'make your mark'. 

SERVICES

CONCEPT CREATION

FILM PRODUCTION 

LOCATION FILMING

VIDEO EDITING

CASTING

SOCIAL MEDIA

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