Seasonal Feasts
The Brief
Our longstanding client RSPCA Assured, a leading animal welfare charity, came to us with a fantastic brief to create a multimedia campaign to enhance its brand visibility and encourage consumers to make more conscious choices when purchasing animal products throughout the year. To achieve this, we created a stand-out multimedia campaign, 'Seasonal Feasts' which would use memorable occasions to springboard their brand and behaviour change.
The primary goal of the 'Seasonal Feasts' campaign was twofold:
1. Brand Awareness: Elevate the recognition and understanding of the RSPCA Assured logo among consumers, solidifying it as a trusted symbol for higher welfare produce.
2. Ethical Consumption: Encourage consumers to prioritise higher welfare options when buying meat and eggs for various occasions, including summer barbecues, pancake day, Christmas, and others.
Client
RSPCA ASSURED
The Concept
2S Films collaborated closely with RSPCA Assured to conceive, develop, and execute the 'Seasonal Feasts' campaign, carefully aligning the concept, visuals and scripts in line with their brand and values. At the heart of the campaign was a series of captivating TV ads, showcasing visually appealing feasts, shot with state-of-the-art motion rig technology. Each ad featured a smooth, continuous shot along a table laden with a sumptuous spread, with hands popping into frame along with clever lighting and audio to create the perfect seasonal ambience and capturing the joyful essence of celebration.
SERVICES
CONCEPT CREATION
SET BUILD
FILM PRODUCTION
LOCATION FILMING
VIDEO EDITING
TV CASTING
BRANDED DOCUMENTS
SOCIAL MEDIA EDITS
Bringing the Concept to Life
We approached award-winning film director Charlie Paul to bring this campaign to life. Charlie was a trailblazer in the food advertising world, having worked with clients such as Marks and Spencer, Asda, Iceland and Bernard Matthews, and a true pioneer of motion rig technology in the industry. He has since gone on to direct numerous critically acclaimed documentaries and feature films with actors such as Johnny Depp, Ralph Steadman and Richard E Grant to name a few. As owner of Itch Film Studios, (one of only three studios in London with a motion rig) we knew that Charlie would not only bring his compelling approach to storytelling, but also provide an exceptional and dynamic environment to translate the campaign’s vision into reality.
The campaign's visual impact was also elevated by the artistic prowess of set designer Amiee Meek. Drawing from her experience, including her work on the BAFTA-winning film Boiling Point, Amiee Meek skillfully crafted the exquisite sets that formed the backdrop for the campaign's visuals.
As a clear cast accredited agency, we were able to navigate the challenges of creating TV ready within a short time frame,
RESULTS
- 4+ MILLION VIEWS ACROSS ALL PLATFORMS
- NATIONWIDE TV COVERAGE
- EXCEEDED BRAND AWARENESS TARGETS
Multimedia Outreach
In addition to the captivating TV ads, the 'Seasonal Feasts' campaign extended its reach across multiple digital platforms:
Social Media Engagement: Bite-sized versions of the ads were tailored for TikTok, Instagram Shorts, and YouTube, engaging audiences across diverse online spaces.
Visually Engaging Content: High-quality photography highlighted the delectable feasts, reinforcing the campaign's visual allure.
OOH Campaigns: Out-of-home advertising strategically placed the campaign's visuals in prominent locations, further cementing the RSPCA Assured logo in consumers' minds.
Empowering Consumers: The campaign enriched the RSPCA Assured website with delectable recipes, empowering consumers to make ethical and delicious choices.
The 'Seasonal Feasts' campaign achieved remarkable success in achieving its objectives and stands as a testament to our powerful collaboration with RSPCA Assured. By seamlessly blending artistic creativity, technical expertise, and strategic delivery, the campaign successfully elevated brand awareness while inspiring meaningful shifts in consumer choices, with substantial increase in logo recognition and significant uplift in higher welfare products during seasonal celebrations. The multimedia approach ensured the campaign's pervasive presence, fostering engagement and conversations among diverse audiences. Thanks to the incredible 2S team and our ability to collaborate with the best in the industry, we were able to deliver the most effective, high quality content, reaching more than 4 million views across all platforms.