Client:
St Giles Trust
Welcome to the Peer Circles Project, a series of heartfelt films we created with St. Giles Trust. These films tell inspiring stories of how the Peer Advisor Network Programme helps people turn their lives around—transforming past struggles into bright futures.
The program offers training and work placements that lead to meaningful careers, empowering individuals to rebuild their lives. Our films not only captured these powerful journeys but also helped secure more funding to keep the program going.
# PEER CIRCLES
Youtube optimisation
Alongside this campaign, we optimised St. Giles Trust’s YouTube homepage. This included enhancing SEO, crafting keyword-focused copy, designing eye-catching thumbnails and banners, and curating playlists. These improvements led to a significant boost in engagement and viewer retention.
Campaign Results
32% Uplift
In youtube view
2.5 m
Rasied through major donnor events
Finalist
Smiley awards 2024
Deliverables
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1x - 5-minute fundraising film to be shown at major donor events
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x2 - 30-second cut downs for social media
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x 2 Interview-led films
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x6 Stories
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GFX and animation
I think it’s fantastic – the tone is upbeat without being corny or sentimental and the contributions get all our key points across
Tamsin Gregory
Senior Media and Publicity Manager