Brief:

Movember’s GAP4 initiative needed a film to show how exercise can slow prostate cancer progression in men with advanced metastatic disease. The goal was to inspire more people to join the program and show where donations go.

​

Treatment:

We followed Robert Lane, a participant in GAP4, to highlight the real impact exercise had on his health. The film was crafted to connect emotionally, showing how physical activity can improve outcomes for men with advanced prostate cancer and drive donations and participation.

​

Results:

• Boosted participation in GAP4.

• Raised awareness of exercise’s role in prostate cancer treatment.

• Strengthened Movember’s mission with real-life impact.