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Client: 
RSPCA Assured 

#THE REASON THIS SEASON

The Brief
RSPCA Assured wanted a Christmas campaign that got people thinking about where their festive feast comes from. The mission? Inspire shoppers to choose higher-welfare food by spotlighting the range of RSPCA Assured products available for the season. The campaign needed to be bold, engaging, and work seamlessly across TV, social media, and print.

The Treatment
We brought The Meals of Christmas to life—taking viewers on a delicious journey from breakfast to dinner, showing how RSPCA Assured products can be part of every festive moment. The 30-second TV ad set the stage, while TikTok recipe videos, print recipes, and bite-sized animal welfare facts kept the conversation going.
With JAA handling media buying, the campaign smashed expectations: 44 million views and 57% above target. A win for animals and appetites alike!

Let’s talk about Numbers:

44

Million views across all platforms

57%

Increase in trust

(yougov)

76k

Web hits 

Deliverables

  • 30 second TV Commercial & skippable Youtube video

  • 6 second Youtube bumper (non-skippable video ads that must be watched before a video can be viewed)

  • 3x audience-specific ads for Meta (Instagram and Facebook)

  • 1x Tiktok ad

  • 4x “Reason to believe” farmer videos for Facebook and Linkedin

  • 3x TikTok recipe videos

  • 2x press releases (1x consumer, 1x trade)

  • Organic social posts

 There are loads of wonderful feedback and some really positive results. Huge merry Christmasses all around to the team, and thanks again for bringing the 2S magic to RSPCA Assured this year!

Xenia Kingsley 

Senior Marketing Manager 

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