Client:
St Giles Trust
# PEER CIRCLES
The Breif
St. Giles Trust wanted a series of films to showcase the impact of their Peer Advisor Network Programme at a major donor event, securing additional funding.
The Treatment
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Turning Lives Around:
We visualised transformation through mixed media, showing individuals emerging from their past to their brighter future. -
Candid Interviews:
Filmed in London, raw, direct interviews with Peer Advisors shared personal stories of overcoming hardship, from doctor to prisoner to mentor.
These films highlighted the programme’s life-changing impact and secured three more years of funding and made it to the Smiley Awards as a Finalist.
See below for results.
Youtube optimisation
Alongside this campaign, we optimised St. Giles Trust’s YouTube homepage. This included enhancing SEO, crafting keyword-focused copy, designing eye-catching thumbnails and banners, and curating playlists. These improvements led to a significant boost in engagement and viewer retention.
Campaign Results
32% Uplift
In youtube view
2.5 m
Rasied through major donnor events
Finalist
Smiley awards 2024
Deliverables
1x - 5-minute fundraising film to be shown at major donor events
x2 - 30-second cut downs for social media
x 2 Interview-led films
x6 Stories
GFX and animation
I think it’s fantastic – the tone is upbeat without being corny or sentimental and the contributions get all our key points across
Tamsin Gregory
Senior Media and Publicity Manager