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Client:
RSPCA Assured


As part of our seasonal feast series we created this BBQ summer campaign, we rolled out a vibrant multimedia strategy that spanned print, out-of-home (OOH) advertising, and digital platforms. This included creating mouth-watering recipe TikToks that captured the essence of summer grilling, along with featured print recipes in Tesco's Good Food magazine. Our eye-catching print and OOH ads complemented these efforts, driving engagement and inspiring people to fire up their BBQs. The campaign not only brought the sizzle of summer to life but also saw a marked increase in brand interaction across all channels.

# SEASONAL FEASTS

Let’s talk about Numbers:
22m
Impressions
1.7m
people reached in OOH
17.8%
Campiagn reach
Deliverables
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30 second TV Commercial & skippable Youtube video
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6 second Youtube bumper (non-skippable video ads that must be watched before a video can be viewed)
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3x audience-specific ads for Meta (Instagram and Facebook)
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1x Tiktok ad
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3x TikTok recipe videos
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2x press releases (1x consumer, 1x trade)
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Organic social posts
SOME MORE FROM THE SERIES



Another great campiagn and some spectacular results for the BBQ campaign
Xenia Kingsley
Senior Marketing Manager
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